AI doesn’t “know” things; it makes educated guesses based on patterns. That’s why the way you ask questions matters.

Think of AI like a bright intern—capable, but needing direction.

A prompt structure we recommend:

  • Role & Level: Recruiting for VP of Sales
  • Industry: Mid-stage B2B cybersecurity startup
  • Goal: Draft outreach email for passive candidates
  • Audience: Enterprise sales leaders with 10+ years
  • Style: Confident, concise, personalized
  • Format: LinkedIn InMail + follow-up email
  • Must-Haves: Experience scaling teams, closing $1M+ deals
  • Optional Inputs: Based on this job description…
  • Action: Summarize top 3 strengths for client briefing

Without context, Copilot guesses. With context, it delivers.

Bonus tip

Train your team to assess AI responses, ask better questions, and identify the real problem before prompting. We offer workshops to help with this.

Want to learn how to coach your team on prompt design and media literacy? Talk with us or read our guide here.